Harvard Museum of Science and Culture: Learn like a Harvard Student.
I was able to pitch my campaign idea to the HMSC in my Strategic Branding course at Boston University. While they did not have the budget to continue forward with my idea, they loved the content my partner and I created.
The Objective: Create a campaign that connects people through their love of knowledge and their eagerness to discover.
The Idea: When potential visitors open HMSC’s doors, they also open up their minds to new cultures, historical knowledge, and experiences - without the Harvard University price tag.
Roles: Copywriter: Carolyn Casper, Art Director: Maggie Liu
Executions: Social, Email Campaign, OOH, Merchandise
