Duolingo Math: Solving your Math Problem
The Problem : Create a response that draws in new audiences to download, and stay motivated with Duolingo Math.
The Target Audience: Parents with Elementary/Primary school students 8yrs+, with lessons are geared towards multiplication, division, fractions and more.
Roles: Copywriter: Carolyn Casper, Art Director: Akriti Gandhi
Executions: Social Posts, Merchandise, Web Banners, Website extension
Duolingo Case Study:
Duolingo Branded School Supplies
Duolingo is giving elementary schools in densely populated areas the ability to succeed by supplying students with much needed school supplies. That’s right; we’re ensuring children have all the tools necessary to pass math class. Did we mention it’s free? Just like Duolingo.
McDonald’s Partnership
We're partnering with Mcdonald's to show that Duolingo Math can help take more than math anxiety off of parents' plates. Kids love the fun math problems printed on Happy Meals and Duo the Owl windup toys, and parents will get a well-deserved break from cooking dinner.
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