The Objective: KitchenAid wants to remind people that cooking and baking aren't the same without a KitchenAid stand mixer because KitchenAid products make you a better cook.

The Idea: When you automate part of the process there is less room for error (and stress). This campaign emphasizes the multitude of tools a KitchenAid brings to the table and the ease with which they can be used.