The Objective: Create awareness among Gen-Z that Spotify is more than just a music app. Encourage Spotify listeners to explore podcasts, the gateway to audiobook listening.

The Idea: This campaign aims to launch Spotify Audiobooks by connecting it to what the app is best known for – music. We wanted to create a campaign that showcases the seamless transition from music to audiobooks by emphasizing prominent artists and authors. The goal? To give avid music listeners credit for using the platform while encouraging them to become "Well-Listened" through Spotify Audiobooks.